SuperJob recruitment company branding
Creative director — Roman Krikheli
Designers— Andrey Koodenko, Alexey Novikov
PR manager — Pavel Vilenkin
Bureau Proekt developed a new corporate identity for SuperJob Recruitment Company. The main task was to create a visual identity, which would fully meet the company’s spirit.
The remade logo has become the key element of the new branding. Some
serious changes were made to the logo, but its recognition was preserved. New things are often born from mixing something that already exists. There is synthesis happening in the center of the logo – A graphic metaphor is the twisted gradient mixing of colors. Blue mixes
with red, the word «Super» with the word «Job». The center of the logo is a place of power. It is an endless process of creation – the link needed to find your own vocation. The center collects the energy of the logo and the company as a whole.
Ideally, the new work is a way to reach a new level, a new round of
life. That’s why we made the gradient not linear, but twisted. In
fact, the synthesis of the words Super and Job – is a mix of business and
pleasure, which very accurately illustrates the company’s philosophy – namely, that SuperJob helps man find his place in life. Satisfactory work brings pleasure and as a result, efficiency in the workplace is increased. In turn, higher work efficiency pleases administrators; one’s salary is then increased.
The greater one’s salary is, the more satisfied he becomes and the harder he works, eventually rising in rank and so on. As a result, the applicant is satisfied, the employer is happy, and all of that
because of SuperJob.
Other elements of the new SuperJob corporate identity maintain and
develop a recognizable theme of twisted gradient — business cards with
a neat bright logo in the center, brand pens and brand pin-badges. Beyond the usual elements of corporate identity, bureau
Proekt offered new solutions, for example, a functional application for the iPhone.
As a symbol of transition to a new level, the most complete way the twisted gradient theme can be implemented is through souvenirs. Stylish white stereo glasses emphasizes
not only the title graphics theme, but also the company’s philosophy “Work
should be for pleasure!”
Guys from SuperJob love to set up shindy parties, that’s why we made a festive cracker for them.
