Коммуникационное бюро Проект

Poster for Gumilev’s literary evening

pavelvilenkin — Tue, 27 Jul 2010 15:11:36 +0000

Creative director — Roman Krikheli
Designer — Ilya Lovtsov

Poster for Gumilev’s literary evening, an illustration which was inspired by the creative work of the poet.

Adaptation and printing of Eurocopter Vostok advertising company

pavelvilenkin — Mon, 26 Jul 2010 13:59:57 +0000

Creative director — Roman Krikheli
Developer —Alexei Nivikov
Manager — Pavel Vilenkin
Copywriter — Natalia Pokrovskaya

Bureau Proekt carried the art direction of adaptation and printing of  Eurocopter Vostok advertising company.

 The challenge was to adapt existing brochures and two booklets in  Russian, advertisements for magazines and Internet resourсes, posters  for the International exhibition of helicopter industry, HeliRussia 2010, in Crocus Expo, as well as adapting and updating the layout of  corporate packages.

 Communication Bureau Proekt provided consulting services in the area  of communication between Eurocopter Vostok and their Russian customers  and developed a flash presentation for the company.

P.S. Specially, we would like to mention the Eurocopter and Hermes collaboration, designed by Gabriele Pezzini, with whom we had a chance to speak with after his lecture at «Strelka» Institute.

«The value of this project is not in using tons of wonderful Hermes leather, but in the upgrades we offered to the helicopter’s construction. In fact, Eurocopter engineers approved 50 upgrades, out of 55 we offered».

Gabriele Pezzini, industrial designer

SuperJob recruitment company branding

pavelvilenkin — Mon, 19 Jul 2010 14:24:11 +0000

Creative director — Roman Krikheli
Designers— Andrey Koodenko, Alexey Novikov
PR manager — Pavel Vilenkin

Bureau Proekt developed a new corporate identity for SuperJob Recruitment Company. The main task was to create a visual identity, which would fully meet the company’s spirit.

The remade logo has become the key element of the new branding. Some serious changes were made to the logo, but its recognition was preserved. New things are often born from mixing something that already exists. There is synthesis happening in the center of the logo – A graphic metaphor is the twisted gradient mixing of colors. Blue mixes  with red, the word «Super» with the word «Job». The center of the logo is a place of power. It is an endless process of creation – the link needed to find your own vocation. The center collects the energy of the logo and the company as a whole.

Ideally, the new work is a way to reach a new level, a new round of life. That’s why we made the gradient not linear, but twisted. In fact, the synthesis of the words Super and Job – is a mix of business and pleasure, which very accurately illustrates the company’s philosophy – namely, that SuperJob helps man find his place in life. Satisfactory work brings pleasure and as a result, efficiency in the workplace is increased. In turn, higher work efficiency pleases administrators; one’s salary is then increased. The greater one’s salary is, the more satisfied he becomes and the harder he works, eventually rising in rank and so on. As a result, the applicant is satisfied, the employer is happy, and all of that because of SuperJob. 

Other elements of the new SuperJob corporate identity maintain and develop a recognizable theme of twisted gradient — business cards with  a neat bright logo in the center, brand pens and brand pin-badges. Beyond the usual elements of corporate identity, bureau  Proekt offered new solutions, for example, a functional application for the iPhone. 

As a symbol of transition to a new level, the most complete way the twisted gradient theme can be implemented is through souvenirs. Stylish white stereo glasses emphasizes  not only the title graphics theme, but also the company’s philosophy “Work  should be for pleasure!”

Guys from SuperJob love to set up shindy parties, that’s why we made a festive cracker for them.