Коммуникационное бюро Проект

 
Creative director — Roman Krikheli
Designers — Andrey Koodenko,
Dmitry Rybalkin, Andrey Ilyaskin
Illustrator — Dmitry Fedorov
Copywriter — Ivan Popov
 

It is the first image catalogue for «Parad» designed in the new corporate stylistics.
The onception of the catalogue is based on the Lewis Carroll’s book «Through The Looking Glass» and that is why all the items are photographed in the special reflecting boxes. Some of the spreads are accompanied by paradoxic texts adding to the atmosphere.

The catalogue is designed using the new corporate colours.

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Sometimes the paradoxic illustrations on the theme of Alice and her adventures interfere the shoes pictures.

 
Creative director — Roman Krikheli
Designers — Andrey Koodenko, Dmitry Rybalkin
Illustrator — Dmitry Fedorov

The interior of a new «Parad» boutique, totally different from all you’ve ever seen, was the first to manifest the new «Parad» philosophy. The conception is based on the following principles. This boutique doesn’t look like glamorous italian boutiques. It’s a successful attempt to create new aesthetics of russian fashion boutiques and to become the leader in this newly born design area. The other feature is the usage of technological devices. The first step towards the technical evolution is the diode lightning in the boutique, which can change the colour. with the help of such technology the boutique is divided into two logical zones: the light for the customers and the light inside the small boxes containing shoes. All lightning can be adjusted in the real time.

The walls in the boutique were painted by our illustrator. The boutique is full of hidden provocations.

 
Creative director — Roman Krikheli
Designer — Roman Krikheli
Programming — Denis Kapitonov
Copywriter — Ivan Popov
 

Here you can see Natalia Pokrovskaya’s website spreading its bunches of thumbnails on the white grounds of your internet browser. It is minimalistic. It is usable’n'clickable. Evetything’s in its right place here. The search by tags, by themes, by clients, the quizz with the author and self-portraits are here for you. Let alone the contact information. It is minimalism in it’s minimality.

pokrovskaya.com